Quality Red Genetics,
Backed by the Ranch
Broken S Land and Cattle has spent 40+ years raising cattle the right way — hardy, pasture-ready bulls with the feet, frame, and genetics to hold up through a full breeding season and keep producing for years.
40+ Years Experience
Premium Genetics
Free Delivery
Intro
Built on Commercial Roots.
Bred for Real-World Performance.
At Broken S Land and Cattle, we started where most of our customers are — running commercial cows on working land. That background shapes everything about how we select, develop, and sell cattle. We know what it takes for a bull to hold up through a full breeding season, cover cows efficiently, and keep performing year after year. That's the standard we hold every animal to before he ever leaves our place.
We specialize in red SimAngus genetics in a market dominated by black cattle, not because it's trendy, but because we believe in what these animals produce. Our program was built on commercial roots, and the cattle we sell reflect that. If you're a cattleman who's tired of bulls that fall apart or feet that won't hold up on real ground, you're in the right place.
Bull Sales
Two-year-old bulls ready to work. Our bulls are developed on a practical feeding program — no overfeeding or excess conditioning that leaves them soft and unsound in the pasture. They go to work and stay at work.
Replacement Females
Quality red SimAngus heifers and cows selected for fertility, structure, and maternal traits. Built for operations that need females that breed back and raise good calves.
Feeder Calves & Beef
Feeder calves with the genetics to perform on feed and grade well. We also offer beef direct — raised right, from cattle we're proud to put our name on.
Why Choose Us
Genetics With Practical Roots — and Something for Every Kind of Cattleman
Forty-plus years of ranching will teach you what actually matters: cattle that hold up, females that last, bulls that go to work, and genetics that make sense in the real world. We built our program with practical ranching roots, but our cattle are developed to fit a wide range of goals — from commercial herds to seedstock programs to buyers looking for quality cattle with balance, performance, and eye appeal.
Red SimAngus Genetics You Won't Find Everywhere
Most operations run black cattle. We run red SimAngus — predominantly red, with some black — because we believe in the genetic package these cattle carry. Red SimAngus cattle offer hybrid vigor, solid growth, maternal value, and the kind of carcass quality that matters on the other end. For buyers looking for something different without giving up function, this is a strong place to start.
Bulls Developed the Right Way
Overhead-fed, over-conditioned bulls are one of the biggest problems in the seedstock industry. Soft bulls with bad feet fall apart in the breeding season — and that costs you cows. We develop our bulls on a practical program that keeps them sound, athletic, and ready to cover cows when it counts. What you see is what you get, and what you get will work.
We Stand Behind What We Sell
We started as commercial cattlemen. We understand what's at stake when you're buying genetics to build your herd. That's why we stand behind our cattle, offer free delivery, and sell bulls that will breed more cows for more years. Two-year-old bulls have a longer, more productive career ahead of them — and that's a better investment for your operation.
We sell bulls that can do the job — not bulls that look good in a pen and fall apart in the pasture. We've been in this business long enough to know the difference, and our customers deserve cattle they can count on.
-- Chad Kellam
Broken S Land & Cattle
Chad Kellam
Owner of Broken S Land & Cattle, LLC based out of Aurora, MO
Reviews
A Reputation Built on Repeat Business
We've been in this industry long enough to know that the best advertisement is a bull that works and a customer who comes back. We're proud that most of our business comes through word of mouth from cattlemen who've seen what our genetics can do.
Explore Broken S Land & Cattle
Everything You Need to Know Before You Buy
Whether you're ready to shop or still doing your homework, start here.
NOW AVAILABLE
Bulls, Females & Feeder Calves for Sale
Browse what we currently have available — two-year-old bulls, replacement females, and feeder calves ready to work for your operation.
OUR PROGRAM
The Bloodlines Behind the Cattle
Learn about the sire lines and genetic decisions behind the Broken S program and why we've built around red SimAngus from the start.
HOW WE THINK
We Raise Them Like We'd Use Them
We develop cattle the way a commercial cattleman would — practical feeding, sound structure, and no shortcuts. That philosophy shows up in every animal we sell.
Our Process
How It Works — From First Look to Your Ranch
Every project begins with listening. From initial consultation to final walkthrough, our process is built around clarity, collaboration, and thoughtful execution. We approach each phase with intention — aligning design, budget, and craftsmanship to ensure your home is built with precision and lasting integrity.
01
Find Us Online or Hear About Us
Most of our customers find us through word of mouth, our website, or our ads. Take a look at what we offer and reach out when you're ready to talk.
02
Tell Us About Your Herd
When you contact us, we'll ask about your cowherd makeup so we can point you toward the right genetics for your operation. This isn't a one-size-fits-all business.
03
Plan Your Visit
Come out to the ranch and see the cattle in person. We want you to look them over, ask questions, and make sure you're confident in what you're buying before you load out.
04
Take Them Home — We'll Deliver
Free delivery is included. Volume discounts start at two bulls — 2% off for 2, up to 5% for 5 or more.
SErvice Area
Serving Cattlemen Across the Four-State Area and Beyond
Broken S Land and Cattle is located in Aurora, Missouri and sells cattle throughout the four-state region and beyond. Wherever you're running cows, if you can use quality red SimAngus genetics, we can get cattle to you.
Missouri
Kansas
Oklahoma
Arkansas
No matter where you're running cows, if you can use sound, functional red SimAngus genetics, we can get cattle to you. Our primary area is a four-state region centered out of Aurora, MO, but we're willing to deliver wherever the right customer is — distance isn't a dealbreaker. Free delivery is included, and we're happy to talk through your operation before you ever make the trip out. Give us a call or reach out through the site and we'll get you pointed in the right direction.
FAQs
Questions About Building? We’ve Got Answers.
Building a home or renovation project comes with important decisions. We’ve answered some of the most common questions to help you move forward with clarity and confidence.
What makes your bulls different from what I'd find elsewhere?
Two things mainly — the genetics and the development program. We run predominantly red SimAngus in a mostly black market, and we develop our bulls on a practical feeding program that keeps them sound and ready to work. We're not building show bulls. We're building working bulls.
How do volume discounts work?
Bull discounts start when you buy two or more. 2 bulls = 2% off, 3 bulls = 3% off, and it goes up from there to a maximum of 5% off at five bulls.
Do you offer delivery?
Yes — free delivery is included with your purchase.
What information do you need when I contact you?
Name, phone number, and a little bit about your cowherd makeup — how many cows, what you're currently running, that kind of thing. It helps us point you in the right direction from the start.
Ready to add some red to your herd?
Broken S Land and Cattle — Quality Red Genetics. Commercial Roots. Aurora, MO.
Business
About Us
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Our Genetics
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Services
SimAngus Cattle for Sale
Bull Sales
Replacement Females
Feeder Calves
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